Digital marketing · Auckland, NZ
Smart digital marketing to grow your business
Strategy, paid media, search and retention for small and medium businesses in New Zealand and Australia. Built and run by one person with 15 years in media.
Book a CallThe Problem
Most small businesses already produce content worth seeing. What’s missing is a strategy to get it in front of the right audience.
Good content, seen only by the people who already follow you.
Ad spend going out in pieces, with nothing joining it up.
No plan for bringing a customer back once you’ve won them.
You know your business better than I ever will. My job is the strategy that gets it in front of people, and the campaigns that put it there.
What I Do
Six channels, one strategy, one person running it. You deal with me from the first call to the monthly report.
Digital Strategy
The plan everything runs off. Right channels, realistic budget, clear priorities.
Paid Media
Google and Meta campaigns built, run and optimised. Every dollar accountable.
Earned Media & PR
Coverage that puts your name in front of people who’ve never heard it.
Search & AI Visibility
SEO, AEO and GEO, so you show up in Google and in AI answers.
Remarketing & Retention
Email and remarketing that bring customers back instead of buying them twice.
Reporting & ROI
What ran, what it returned, what changes next month.
Most businesses start with two or three of these, sized to what the budget can genuinely support. I’ll tell you which ones matter first.
Who You’re Working With
Fifteen years selling media in New Zealand and the UK taught me what moves the needle: the right message, in the right campaign, in front of the right people.
Jacquie Fraser
Founder
Hundreds of campaigns, for local SMEs and global brands, at every budget level. I know what a modest spend can achieve, and where bigger budgets get wasted.
The Fraser Edit is my edit on that experience: smart paid, earned and owned media, shaped into a strategy and run by me month to month.
Bachelor of Commerce & Bachelor of Consumer and Applied Science, major in Marketing
University of Otago
Certificate in Digital Marketing Strategy
New Zealand Institute of Education
How It Works
Four steps from where you are now to campaigns that are actually running.
01
Digital Health Check
An audit of your site, socials, search and ads, in plain English.
02
Strategy & Recommendations
The highest-impact moves for your business. No generic packages.
03
Your 90-Day Plan
A roadmap built around your budget and priorities.
04
Implementation & Reporting
I run it, then show you what it delivered. Every month.
What Gets Missed
The same patterns come up again and again. Every one is fixable.
Posting instead of planning
Socials alone aren’t a strategy. Without one, posting is activity, not growth.
Only talking to your following
Good content seen by the same people who already know you.
Skipping SEO entirely
A site built to answer what customers search, in Google and AI, keeps earning for years.
No plan to bring people back
Without email or remarketing, every sale means paying to find someone again.
Assuming paid is too expensive
It doesn’t take a big budget, and skipping it leaves revenue on the table.
No idea what’s working
Without tracking from day one, no way to know which dollar earned its keep.
Not knowing where to start
Too many channels, too much advice. Nothing gets decided.
Treating it as a side task
Marketing squeezed in after hours gets done inconsistently. Inconsistency is what fails.
Questions
The things most people ask me first.
Book a Call
Tell me about your business. I’ll come back within a day with an honest read.